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February 23.2026
2 Minutes Read

Navigating the New 15% Global Tariff: What Franchisors Must Know

Navigating the New 15% Global Tariff: What Franchisors Must Know


The Supreme Court's Tariff Ruling: A Turning Point

On February 20, 2026, the US Supreme Court ruled against President Donald Trump’s attempt to impose tariffs using the International Emergency Economic Powers Act (IEEPA), marking a pivotal moment in trade policy. The Court's decision to strike down these tariffs by a 6-3 vote indicated that Trump overstepped his boundaries as president.

Six justices were unified in their view that the IEEPA, which was historically reserved for national emergencies, does not authorize such tariff increases. President Trump, however, reacted vehemently, stating he would impose a global tariff of 15% regardless. This serves as a reminder of the complex dynamics franchisors must navigate in an ever-changing economic landscape.

Trade Implications for Franchisors

Franchisors are now faced with increasing uncertainty as trade relations evolve. Trump's tariffs were expected to introduce $1.4 trillion in revenue from 2026 to 2034 but striking them out raises questions about future compliance and operational strategies. For franchisors, understanding tariff regulations is more critical than ever as they look to optimize operational efficiency.

Future Predictions: What Lies Ahead for Tariffs?

Even with the Supreme Court ruling, both Trump and analysts have noted that alternative legal frameworks remain available to impose tariffs, potentially leading to increased volatility in trade. Senators and other policymakers might challenge the decision, seeking to introduce tariffs through different legislative means. The prospect of further tariffs creates an environment where compliance and adaptability will be essential strategies for franchisors.

How Franchisors Can Adapt to Uncertain Tariff Policies

In light of ongoing tariff threats, franchisors must take proactive steps:

  • Evaluate Supply Chains: Examine how tariffs may affect sourcing and purchasing decisions.

  • Communication is Key: Keep franchisees informed about changes to tariffs and how they may impact operational costs.

  • Risk Management Planning: Establish contingencies for different tariff scenarios, including possible supply chain disruptions.

Insights from Trade Analysts

Chatham House analysts offer a thought-provoking perspective, emphasizing that the removal of IEEPA tariffs does not equate to predictability in trade agreements. The suggestion that Trump has alternative tools for imposing tariffs suggests franchisors should remain vigilant. The tariffs introduced under different authorities could further disrupt franchising operations.

Conclusion: Preparing for Change

For franchisors, navigating the landscape of tariffs and trade relations is paramount. As changes unfold, engaging with strategic advisors and staying connected to trade news can position franchisors and their franchisees to better cope with this unpredictability.

Remember, operational excellence is a journey, not a destination. By staying informed and agile, you can turn challenges into opportunities, ensuring continuous growth for your franchise.



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